Make them an offer so good they feel like they're stealing from you.
Offer Stack Close
Core Principle
Myron Golden's Offer Stack Close layers so much value that the price becomes irrelevant. Instead of justifying the price, you build a tower of bonuses, guarantees, and add-ons that make the total perceived value dwarf the asking price. By the time you reveal the cost, the prospect has already anchored to a number 5-10x higher. The gap between perceived value and price creates an irresistible urge to buy.
Step-by-Step Execution
Example in Action
You: So here's what you get. The core program -- our 12-week Revenue Accelerator -- that's valued at $12,000. On top of that, you get our Plug-and-Play Sales Scripts library, valued at $3,000. Then we're adding our Risk-Free Implementation Guarantee -- if you don't see results in 90 days, we work with you for free until you do. That's $5,000 value. And finally, you get private weekly coaching calls with our senior strategist -- that alone is $7,000. So we're looking at $27,000 in total value. Prospect: Okay, so what's the price? You: $2,997. That's it. You're getting 27 grand in value for less than three thousand dollars. And honestly, just the scripts library has paid for the entire program for most of our clients. What questions do you have before we get you started? Prospect: ...That actually does seem like a steal.
Practice this technique with an AI-powered roleplay scenario.