The best pitch isn't a pitch at all -- it's an invitation to a conversation. Six formats for any situation.
Pitching Toolkit
Core Principle
Pink's Pitching Toolkit provides six pitch formats for different contexts: the one-word pitch (distills your brand), question pitch (engages curiosity), rhyming pitch (aids memory), subject-line pitch (for email), Twitter pitch (brevity), and Pixar pitch (storytelling). Each format serves a different closing context.
Step-by-Step Execution
Example in Action
Product: A CRM that automates follow-ups. One-Word: 'Persistence' Question Pitch: 'What if no lead ever fell through the cracks again?' Rhyming Pitch: 'Never miss a lead, guaranteed to succeed.' Subject-Line Pitch: '23 leads are slipping through your pipeline this week' Pixar Pitch: 'Once upon a time, sales reps had 200 leads. Every day, they could only follow up with 20. One day, they implemented AutoFollow. Because of that, every lead got a personalized touchpoint. Until finally, their close rate doubled and not a single lead was wasted.' Each format works for a different context -- use the one-word in an elevator, the question pitch on a call, the subject-line in email outreach.
Practice this technique with an AI-powered roleplay scenario.