Hit prospects from every angle. Phone, email, social, text, in-person. The reps who use all five channels fill their pipeline fastest.
Multi Channel Persistence
Core Principle
Blount's Multi-Channel Persistence uses all five communication channels in a structured cadence. Instead of calling 5 times and giving up, you create a 12-day sequence across phone, email, LinkedIn, text, and a breakup message. Different channels reach different people at different times.
Step-by-Step Execution
Example in Action
Day 1: Call: [voicemail] 'Hi Sarah, Mike from DataFlow. Quick reason for my call...' Email: Subject: 'Quick question about [their specific challenge]' Day 3: LinkedIn: 'Hi Sarah, noticed we're both connected to [mutual connection]. I work with logistics companies on... Day 5: Call: [live] 'Sarah, Mike from DataFlow. Did you get a chance to see my email about...' Text: 'Hi Sarah, sent you an email about cutting dispatch time. Worth a quick chat?' Day 8: Email: 'Sarah, thought you'd find this interesting -- [case study from their industry]' Day 12: Call: [voicemail] 'Last message from me...' Email: 'Sarah, I haven't been able to reach you. If this isn't a priority, I totally understand. But if routing efficiency is still a challenge, I'd love 15 minutes. Either way, no hard feelings.'
Practice this technique with an AI-powered roleplay scenario.