Looping is the secret sauce. Every objection is just an invitation to build more certainty -- about you, your product, and your company.
Looping
Core Principle
Belfort treats every objection as a signal that certainty is low on one of three dimensions: the product, you personally, or the company. Instead of answering head-on, you deflect, build certainty on the weak dimension, then circle back and close again.
Step-by-Step Execution
Example in Action
Prospect: I need to think about it. You: That makes sense. Let me ask you -- on a scale of 1 to 10, how do you feel about the product itself? Prospect: The product is great. Probably an 8. You: And how about working with me and my team? Prospect: Yeah, you have been solid. 8 or 9. You: So if the product is an 8 and we are a 9 -- what is holding you back? Prospect: I am not sure about the company track record. You: Fair. We have been in business 12 years, 4000 active clients, 94% retention rate. With that in mind, are you ready to get started?
Practice this technique with an AI-powered roleplay scenario.